Business Networking

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The Value of Networking

By Aaron Sheppard

Published: September 26, 2008

 

Imagine getting on an elevator in a part of town that you do not visit often. You are here today for a brief appointment with a financial advisor that someone recommended you should see. Two other people get on the elevator in the middle of a conversation.

 

Judging from the way they are dressed and the content of the conversation, you recognize they could be potential customers for you. As a businessperson, this kind of chance meeting does not happen all the time.

 

At this point, you do not have much time, and do not want to be rude and interrupt the two people talking, but you know you could help solve the issues and gain trusted clients as well.

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